Short-form video is the new gold standard for social media content.

According to a 2020 study, people share videos at twice the rate of any other form of content, and 84% of people were convinced to buy a product or service based on the brand’s video.

OUR WORK

TIKTOKS

IMG FOCUS / NYFW

@imgfocus
We produce #NYFW - welcome behind the scenes ✨ #TikTokFashionMonth #eventproduction #nyfw2021
♬ original sound - IMG Focus

SCARSELLI DIAMONDS

@scarsellidiamonds
Which Scarselli Fancy #ColoredDiamond ring would you want ? 💎💍 #engagementring #engagementringchallenge #diamond #ring #luxury
♬ rises the moon - liana flores

VIDEOGRAPHY 101

@videography101
For all skill levels! #videography101 #fyp
♬ original sound - Videography101

@madness_studio
A great day on set with an all female team! #nyc #productvideo #luxuryagency #photoshoot #veracityselfcare
♬ Get Into It (Yuh) - Doja Cat

@madness_studio
@nyfw S/S22 produced by @imgfocus - 🎥 📸 & social by us #nyfw #creativeagency #madnessnyc
♬ original sound - Madness Studio by Madi Atkins

@scarsellidiamonds
Explore every day luxury with Scarselli Fancy Yellow Diamonds. #fallinlove #fancyyellowdiamond #fancydiamond #fyp #diamonds #passionbeyondelegance
♬ original sound - Scarselli Diamonds Inc.

WHY TIKTOK?

TikTok has the highest engagement rate among social platforms, including Instagram and Twitter

A recent report finds that Gen. Z is set to become one of the primary spenders in the luxury industry by 2025, accounting for 20% of net luxury spending. When clubbed with the millennial cohort, these two generations will account for 180% growth in luxury markets between 2019 and 2025.

CASE STUDY: NYFW S/S22 (SEPTEMBER 2021)

In our NYFW S/S22 social takeover for @imgfocus, we recommended a reels-first content creation strategy to yield maximum reach and engagement on content. As expected, the reels outperformed all other content forms.

Reels also received an average of 13 more post interactions (engagements) than hard posts.

SHORT studio
by: Madness Studio

Short-form video is the new gold standard for social media content.

**“The new emphasis is on fast-moving original branded content that helps to promote conversations, improve information gathering and lift the likelihood of purchase.” -*Vogue Business***

OUR WORK

TIKTOKS

WHY TIKTOK?

“Leveraging the power of short-form content will give you a leg up on your competition and help engage your audience”, Brandon Sanders, a digital marketer for HubSpot Academy

CONTENT THAT TRANSLATES ACROSS PLATFORMS

INSTAGRAM REELS

CASE STUDY: NYFW S/S22 (SEPTEMBER 2021)

DON'T JUST TAKE OUR WORD FOR IT...

SHORT studioby: Madness Studio

Short-form video is the new gold standard for social media content.

“The new emphasis is on fast-moving original branded content that helps to promote conversations, improve information gathering and lift the likelihood of purchase.” -Vogue Business

OUR WORK

TIKTOKS

WHY TIKTOK?

“Leveraging the power of short-form content will give you a leg up on your competition and help engage your audience”, Brandon Sanders, a digital marketer for HubSpot Academy

CONTENT THAT TRANSLATES ACROSS PLATFORMS

INSTAGRAM REELS

CASE STUDY: NYFW S/S22 (SEPTEMBER 2021)

DON'T JUST TAKE OUR WORD FOR IT...

SHORT studio
by: Madness Studio

**“The new emphasis is on fast-moving original branded content that helps to promote conversations, improve information gathering and lift the likelihood of purchase.” -*Vogue Business***